The 36-year project

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Nicholas Nixon first took a picture his wife with her 3 sisters in 1975.

Having kept doing so for every year in the next 36 years, the pictures become a beautiful book.

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The Brown Sisters in 1975, 1985, 1995 and 2010.

See the complete year-by-year photographs at SoBadSoGood, May 2013.

The real story behind Apple Think Different campaign

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I was always moved by the movie Dead Poets Society starring Robin Williams and particular pieces of the movie had made a major impact on me. The emotion and the context of the movie very much related to what I wanted to capture for Apple. Below are some key passages from Dead Poets that resonated with me and ultimately served as inspiration for the Apple script…

“We must constantly look at things in a different way. Just when you think you know something, you must look at it in a different way. Even though it may seem silly or wrong, you must try. Dare to strike out and find new ground.”

“Despite what anyone might tell you, words and ideas can change the world.”

“We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. Poetry, beauty, love, romance. These are what we stay alive for. The powerful play goes on and you may contribute a verse. What will your verse be?”

 

Fondly written by Rob Siltanen, the former TBWA\Chiat\Day Creative Director who won the Apple pitch with Chief Creative Officer Lee Clow in 1997.

Read the full article at Branding Strategy Insider, 6 Feb 2013